A regional hero can't just be happy with the market he has in his region. Every hero needs to explore new waters and expand business. Tamil heroes are always try to get a grip on South Indian market and even Bollywood heroes are doing their best to get as much out of SIM. Barring very few youngsters, our heroes are not keen on doing this.
Any film with a superstar in it cannot be made under Rs. 50 crores now. Recent biggies Attarintiki Daredi, Ramayya Vastvayya were made with a budget of over 50 crores and Mahesh Babu's 1 budget estimate has already crossed Rs. 65 crore going by the reports. When such big money is involved in a film, it is important for the hero to try his hand at other markets.
Superstars like Pawan Kalyan and Mahesh Babu have not shown interest in other markets at all. Even after being there for around fifteen years, Pawan and Mahesh are still not interested in expansion of market. Even NTR also is not in to this and when young heroes look up to these stars as an example, they don't see the importance of exploring new business areas. Hope the big stars of Telugu Cinema realize what they are missing and take necessary measures. Better late than Never!
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