'Double Hit' Eluding Mega Heroes Since 1998

Releasing two flicks in the same calendar year and scoring blockbusters with both of them is what we call a 'double hit'. This feat is not happening after the golden year 1998, and mega camp is seriously thinking about it.

At a time when Megastar Chiranjeevi is in best of his form, he delivered Baavagaru Bagunnaru and Chudalandi Vundi in the same year, ie 1998. Both the movies are super hits at box office without any looking back. In the same year, Pawan too released his Suswagatham and Toliprema whose hits have catapulted him into a new star in the making. But after 16 years of that feat, Mega heroes are still struggling to score one such 'phenomenon' again.

In 2013, Charan came with Nayak and Thoofan, and only there is one hit. Of course, this year he got scope if Krishna Vamsi's movie releases. For Allu Arjun, he released Varudu and Vedam in 2010 and got disappointed. So, which mega hero is going to give a double hit now? With Chiru out of the game, we have to see how his family members take the onus of recreating that magic, which is eluding them since 1998. 

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Yevadu team's patience and confidence paid off

Ram Charan's Yevadu is doing wonders at the box office taking full advantage of Sankranthi festival. This film is doing miracles in B and C centers in particular. Yevadu is expected to collect Rs. 10 crore share in Ceded and Rs. 6 crore share in Uttarandhra going by the trend.

This film should have been released on July 31st, but has been postponed just two days before release due to United Andhra movement. From then on team Yevadu has been waiting to release this film at right time. Due to constant postponements everyone has doubted about the film's fate and content. There were rumors about fear of failure and reshoots.

But Dil Raju took the gamble of releasing it for Pongal by pitting it against red hot 1 Nenokkadine. That film ended up as a huge disaster and it has enhanced the success of Yevadu to a great extent. Confidently releasing it against 1 Nenokkadine has boosted the success of Yevadu. Holding the release of film for more than five months and taking the gamble of Sankranthi release has made Yevadu successful. In fact this film is doing exceedingly well with respect to its content. Timing of the release is also crucial for a big film and Yevadu is reaping rich benefits out of it.

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Charan Banks On Sentiment?

It’s not new for Ram Charan to match his steps to his dad’s hit numbers. Chiranjeevi’s hit songs have been remixed in Magadheera, Raccha and Nayak.

Now, news is that the same formula will be used in Krishna Vamsi’s film too.

As per tinsel grapevine, Abbani tiyyani debba song from Jagadeka Veerudu Atiloka Sundari will be remixed for this film. However, producer Bandla Ganesh is yet to take the necessary permissions from the maker Ashwini Dutt.

Bandla Ganesh is hopeful that if Ram Charan asks Ashwini Dutt, this will become a reality. On the other hand, Ashwini Dutt hopes to remix the song for one the film’s he is producing on his banner.

But if Charan requests him personally, Dutt is likely to give in. And Krishna Vamsi is a pro in using the tune to match the sensibilities of the audience.

Looks like Cherry will get a hit once again with dad’s song. Chiru fans are likely to be ecstatic if the song happens!

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T-town loses 300 crores in 2013

Among 170-odd films released till 7.12.2013, only 12 to 14 films were either smashing hits, hits and average grossers, while more than 140-odd films were disasters and left more than 70-odd producers struggling for existence, while few big ones are trying to survive by chasing stars for dates, so it was a bad show at the box office and its becoming difficult to draw in Telugu audience. 

It was 'Atharintiki Daredi' which stood tall in this year with 85-crore plus, while other films that touched  40 crore mark were-Mirchi, Badshah, Nayak, Seethamma Vakitlo, whereas Gundejari Gallanthaiyinde and Balupu crossed 22 crores, while Prema Katha Chitram, grossed 15 crores and films like Tadaka, touched 10 crore mark and even small movies like 'Swamy Ra Ra' ( 7 crores) 'Anthakamundhu Aa Tharvatha' and Adda ( 3 to 4 crores) but industry sank deeply under the heap of 100-odd flops. 

However, lacklustre performance of few star films shook the industry and blew the lid and exposed that they no more 'so called' bankable stars since their films fell short of their production cost by a big margin- 'Ramayya Vasthavayya ( 19 crores out of 35 crores), Shadow ( 12 crores out of 30 crores), Greekuveerudu (10 out of 22 crores), Iddarammayilitho (22 out of 33 crores), Toofan (10 out of 60 crores), Masala (10 out of 24 crores), Bhai (12 cores out of 25 crores) Sahasam (5 out of 11 crores) and the list is endless. 

Even though films like Balupu and Badshah were hits, but producers lost Rs. 8 to10 crores respectively, for going over budget. The heap of flops include- Ongole Gitta, Mr. Pellikoduku, Jaffa, Jabardast, Gauravam, Arvind 2, Chamak Challo, Back Bench Student, Potugadu, Sukumarudu,Pavitra, Chandi, Varna etc, etc, we have to stop, otherwise, we will be left with no space). 

'More than Rs. 300 crores has been lost in the drain in 2013 because of poor scripts, spiraling salaries of stars, technicians and rampant piracy and most importantly Telugu audience are unwilling to digest crap in the name of star movies and even thumbed down new-age small movies, if they lacked novelty and even the 60-days bandh in Seemandhra added to producer's woes as it dented collections of many films, its definitely worst years for T-town box office, its time filmmakers, think out of the box or would perish further' says a top producer. 

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Yevadu Could Lose Out In the Race

The film has been postponed for the past six months. Now, Yevadu is slotted for a Sankranti release.  But since it is being released alongside Mahesh Babu’s 1-Nenokkadine, industry analysts feel it will face some business problems.  

It is a known fact that Mahesh Babu has a lot of craze in the US market. So, releasing Yevadu in competition with ‘1’ is a risky business feel its distributors.  It is heard that the distributors who bought the film’s rights are no longer keen on doing business in the US.  Apparently, a distributor told Dil Raju that it will be difficult for Yevadu to get theatres and to make business if the film is released during Sankranti. But if the film defers the Sankranti release, then it will stand to lose in the state.

 Hence, Dil Raju will have to look out for a new distributor or distribute the film himself in the US.  Last year, when Ram Charan’s Nayak released along with Seetamma Vakitlo Sirimalle Chettu, it was a huge flop in the US. But the film was a hit here.  Despite positive talk and good reviews, Nayak failed to win over the audience in the US over SVSC. That’s the reason why the buyers in the US are thinking twice before tying up with Yevadu! 

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