Since the release of Iddarammayilatho, there is no news of stylish star Allu Arjun except the actor giving relief to his fans through the commercials of a cell-phone selling outlet. One wonders what is actually happening with him and here goes an interesting update.
After dilly-dallying for a while, Allu Arjun has finally started working on director Surender Reddy's project that is tentatively titled 'Race Gurram'. Though there is no official news about this project, now and then we are hearing about it through some leaks. Latest update is that the shooting of Race Gurram will be wrapped up in a couple of weeks. The unit is right now filming key action sequences related to climax at Jedcherla. Including Bunny, main villain Ravi Kishan and comedy king Brahmanandam are taking part in this shoot. Sources say that the film will release either in February or after March.Also, Bunny hasn't confirmed the news of his wife's pregnancy, but they say he is spending lot of time with her taking all the care. For now, that's all about Stylish Star folks!
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Whether, Ram Charan Tej would set new box office records with his upcoming film 'Yevadu' is still speculative, but he surely established a new record in 'in-film branding' by reportedly garnering Rs. 1.5 crore from a mobile network and surpassed his cousin Allu Arjun's who bagged Rs 1 plus branding for 'Iddarammayilatho'. Suggesting, that even a dud like 'Zanjeer', hasn't dented the popularity of the scion of Chiranjeevi family and attracting big corporates to pump in money, in his movies. No doubt, it has set a big benchmark for in-film branding in T-town big budget movies, since rarely few films touched the magic figure of Rs. 1 crore, so top Telugu producers, who are spending a lavishly, would heave a sigh of relief since they could recover some money through this 'in-film' endorsements.
Earlier, corporates were reluctant to spend more money since the brands had a 'blink&miss' appearance in big movies, but now director's seems to have resolved to give appropriate screen time for their products to help their producers to pocket some money, since brands also know that star movies would fetch them better visibility, so it's a kind of win-win situation for both the brands and producers. From now onwards, sky is the limit for producers who make films with stars like Mahesh Babu, Pawan and NTR, quite a new beginning indeed.
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