Superstar Mahesh Babu is certainly on a roll. He is unstoppable since Dookudu and high expectations are riding on his upcoming film 1 as well. This film has been made on a humongous budget and people thought that the producers will find it hard to breakeven. Guess what! 1 has created history prior to the release and the producers are smiling all the way to the bank.
Eros International has strike a deal with 14 Reels Entertainment and fetched total rights of 1 Nenokkadine for a staggering Rs. 72 crore. Although this figure isn't stated officially, buzz from the film nagar is strong that the deal has been finalized for 72 crore. Eros will hold total rights of the film including satellite, audio and DVD rights.
With this 1 has created history in pre release business. Now this film will have to collect more than 72 crores to breakeven. Satellite and other rights can fetch upto 10 to 12 crores. So 1 should collect a share of Rs. 60 crore from the theatricals to enter profit zone. Quite a big ask, but with the current form of Mahesh Babu, decent talk on first day is enough for 1 to break into the All time Top 3 hits of Tollywood.
Eros International has strike a deal with 14 Reels Entertainment and fetched total rights of 1 Nenokkadine for a staggering Rs. 72 crore. Although this figure isn't stated officially, buzz from the film nagar is strong that the deal has been finalized for 72 crore. Eros will hold total rights of the film including satellite, audio and DVD rights.
With this 1 has created history in pre release business. Now this film will have to collect more than 72 crores to breakeven. Satellite and other rights can fetch upto 10 to 12 crores. So 1 should collect a share of Rs. 60 crore from the theatricals to enter profit zone. Quite a big ask, but with the current form of Mahesh Babu, decent talk on first day is enough for 1 to break into the All time Top 3 hits of Tollywood.
