Victory Venkatesh and Ram had suffered severe setback as their previous releases like Shadow and Ongole Githa had got lukewarm response at the Box Office. Their first combo movie Masala was expected to get them their lost glory. The Telugu remake of Hindi film Bol Bachchan has concluded the four-day extended first weekend with a decent collection at the worldwide Box Office.
Released in 600 screens in the state, Masala debuted with a good response at the Box Office on Thursday, which was the muharram holiday. While the viewers gave it thumbs up, the K Vijaya Bhaskar-directed movie received mixed reviews from film critics. The comedy flick showed a dip in its business on Friday and Saturday due to busy working day for offices and colleges. But it picked up considerably at the Box Office on Sunday.
Masala, which is high on entertainment quotient, is liked by youth and family audience. The Venkatesh and Ram starrer has collected Rs 11.40 crores nett at the worldwide Box Office in its four-day extended first weekend. Its breakup is Rs 3 cr on Thu, Rs 2.75 cr on Fri, Rs 2.50 cr on Sat and Rs 3.15 cr on Sun.
Considering the hype and viewers' response, trade expert feel that Masala was expected to do much better collection at the AP Box Office, but Hindi films like Ram Leela and Krrish 3 have taken a toll on its business in many places. The movie, which is made with Rs 25+ crores, needs to do well on the following days if it has to recover its production cost.
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After the success of Seethamma Vakitlo Sirimalle Chettu, Telugu actor Venkatesh has done another multi-starrer movie titled Masala, which features young actor Ram alongside him.
The Victory star, who has already scored two hits like Nuvvu Naku Nachav and Malliswari with K Vijaya Bhaskar, has teamed up again with the director for the third time for this movie, which is the remake of hit Hindi film Bol Bachchan. Written and directed by Rohit Shetty, Bol Bachchan was a romantic comedy movie with all other commercial ingredients.
Ajay Devgn and Abhishek Bachchan had played the lead roles in the movie. Now, Venkatesh and Ram are reprising the roles of Ajay-Abhi respectively in its Telugu version Masala, which features Anjali and Shazahn Padamsee as their love interests. Jaya Prakash Reddy, Ali, MS Narayana, Kovai Sarala and Brahmanandam are playing other important roles in the film.
Jointly produced by Daggubati Suresh Babu and Sravanthi Ravi Kishore, the film Masala has released in theares across the globe today (November 14). The movie is get positive response in its first show. Many film goers, who are now watching it in theatrs, could not stop going gaga over its comic quotient. Several are writing their reviews on Twitter.
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