Yevadu clocks highest in-film branding

Whether, Ram Charan Tej would set new box office records with his upcoming film 'Yevadu' is still speculative, but he surely established a new record in 'in-film branding' by reportedly garnering Rs. 1.5 crore from a mobile network and surpassed his cousin Allu Arjun's who bagged Rs 1 plus branding for 'Iddarammayilatho'. Suggesting, that even a dud like 'Zanjeer', hasn't dented the popularity of the scion of Chiranjeevi family and attracting big corporates to pump in money, in his movies. No doubt, it has set a big benchmark for in-film branding  in T-town big budget movies, since rarely few films touched the magic figure of Rs. 1 crore, so top Telugu producers, who are spending a lavishly, would heave a sigh of relief since they could recover some money through this 'in-film' endorsements.

Earlier, corporates were reluctant to spend more money since the brands had a 'blink&miss' appearance in big movies, but now director's seems to have resolved to give appropriate screen time for their products to help their producers to pocket some money, since brands also know that star movies would fetch them better visibility, so it's a kind of win-win situation for both the brands and producers. From now onwards, sky is the limit for producers who make films with stars like Mahesh Babu, Pawan and NTR, quite a new beginning indeed.

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