Is AD worth of its Collections?

Now that the verdict is loud and clear that 'AD' has become a history-making hit, as Telugu audience all over the world lapped it up, lets check out few facts about the content and was wafer-thin plot, deserving enough to top the collection charts of 80-years of Telugu cinema. Even though, many attributed it to Pawan's magnetic presence and performance but few attributed to director Trivikram's tactfully crafted humour-ridden screenplay and punch lines, some good music and Brahmanandam and Ali's witty moments adding to it, but many feel that still some novelty and magic was definitely missing and success was unexpected to this scale. 

Considering its familiar plot, even Pawan would have been taken by pleasant surprise, with such a massive turnouts, since the plot of a youngster returning to India, to take his aunt, who was discarded by her rich father post her marriage, was not as refreshing to crow about, although, it had its share of good emotional moments but not enough to deserve to be ranked as the best script.

This analysis is necessary because, landmark hits, inspire young filmmakers, to work hard and dig out larger-than-life and novel scripts, but in this case, they would have walked back home, feeling much lighter, since adding more comedy characters and better to evoke fun as much as possible (bereft of any boring moment) would pay well with Telugu audience and many a director would have would have begun the exercise of diluting their good scripts, by adding more fun element, to their imaginative plots, to cater to fun-loving Telugu viewers. If they begin to believe that the 'formula for success' is to have more fun, even contrived, over digging out a fresh plot, then it be very unfortunate for Telugu cinema's Gen X viewers.  Although, it's one of few films, to have given profits to the producer, distributor, exhibitor and to the last man- who collects parking fee in theatres, but content wise, it cant be emulated, as the text book to follow up on, since such themes have already been tested by earlier T-town makers nor it had a path-breaking screenplay either. Usually, exciting plot (read head) should pull a film, but in this case tail (read comedy) that pulled it off and set an unhealthy precedent.     

Although, not as a direct comparison, but still Magadheera, the earlier top grosser, although rode on tested plot of -reincarnation- but was enhanced by visual splendor and Rajamouli's midas touch with lot of efforts in terms of periodic look, ambience and breathtaking moments, made it worthy of a record-breaking hit and invariably received kudos from Bollywood and Kollywood. Whereas, Trivikram was lucky enough to get the top chair, with lesser effort, because he has delivered better scripts like 'Athadu' before, while his latest offering had gaping holes and looked contrived at times, so may be, he should also thank God, for enabling him to surpass milestone record. 'Most of the Telugu audience love to pay big money, if they are entertained, unmindful of novelty in the plot or even it could be a repetitive plot, but adore any film that keeps them laughing all through, kind of paisa vasool, so Pawan-Trivikram got it right, that's the key' says a leading producer. 

With this kind of mindset, T-town can't take on the new-age filmmakers of Bollywood on even Kollywood and wouldn't be able to shrug off its image as a industry that churns out routine stuff. And if anybody, wants to try out something different, would also be counseled and influenced, to tamper their scripts and emulate so-called hit movies. That would surely kill the excitement of novel filmmakers and would force them to trek the beaten path.

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