Who Delivered Marketing Plans For Mahesh?

For the first time in Tollywood everything is going as per a plan, rather fans themselves creating all the buzz. Here we have set of functions when it comes to big movies and their promotion, but nothing beyond that. However things are quite different for Superstar Mahesh. This is regarding the promotions his upcoming flick '1 Nenokkadine'. Check this out.

Already, initial teasers have brought lot of attention to '1 Nenokkadine' and the leaked stills of the flick created much more curiosity. Then the idea of airing audio function live in theatres created a rage for the kind of thought. It is then followed by the plan to distribute merchandise including t-shirts, caps, key chains, stickers and badges along with the audio-CD for those who buy tickets to watch audio function live. Now, just three days before music launch on December 19th, a micro-teaser is released and that brought much more attention. Many say that the presence of EROS entertainment as the wholesale buyer of '1 Nenokkadine' is responsible for this unique marketing plan.

Generally in Bollywood, makers allot big budgets for promotion irrespective of the star of that flick. Looks like, EROS is making their counterparts of '1 Nenokkadine' do the same thing here such that their investment of 72 crores will be in safer avenues and earn them huge profits. For now these marketing plans delivered by the B-town giant are making Mahesh hold crown, and little support from content created by Sukumar will make him win 2014 Sankranthi race. 

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